Profi.ru
Identity for a professional matching service
Trust in a company is built not only on its products — it is shaped by the image reflected in everything the company does.
A corporate brand defines the foundation of identity and determines how a business looks, sounds, and behaves across all non-product touchpoints: within the team, in the business environment, in documents, presentations, and public appearances.
Corporate branding helps build a unified image that inspires trust — both internally and externally.
What is corporate branding?
Corporate branding is the development of a cohesive identity for a company as an organization.Он объединяет стратегию, визуальный образ и принципы коммуникации, создавая устойчивый стандарт для всей корпоративной среды.
What we do
- Company positioning. Define the role, character, and values of the business — clear to both the market and the team.
- Corporate identity. Develop the company’s visual system: logo, graphics, color palette, typography, and usage guidelines.
- Corporate communications. Establish principles and tone of voice for business communication — from presentations to official materials.
- HR branding. Adapt the corporate brand for the internal environment: recruitment, onboarding, and internal communications.
- Touchpoints and environment. Design documents, presentations, office spaces, digital channels, and corporate services.
How we work
From business analysis to a cohesive corporate brand
- Explore the business — goals, structure, culture, and stage of development.
- Shape the brand foundation — positioning, character, principles.
- Create the identity — visual and communication systems.
- Build a unified standard — brand book and corporate guidelines.
- Support implementation — ensuring the brand operates consistently in reality.
Cases
QIWI
A reliable companion in online payments
Vilgud
Brand environment for the smart auto service chain
Get to know us!
Message us in any messenger, or fill out the form — and we’ll give you a call back
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