Vilgud Case — Network Branding

Wilgood is a network of auto service centers with a smart approach to car repair.

Instant cost estimates with no later changes, guaranteed deadlines, and internal penalties for any deviations.

Challenge

To create a design environment that reflects a systematic and precise approach — and is easy to implement by numerous franchisees across different regions.

Solution

We developed a comprehensive design system and a scalable guideline divided into four communication areas: print, interior, exterior, and web. Across all touchpoints, we followed the same principles the service itself stands for: structure, clarity, and the best possible result for its price. Particular attention was paid to materials — all of them affordable, easily accessible, and capable of creating a modern, cohesive chain identity both inside and out.

Project Team

Strategist Irina Chirkova
Project Leads
Anna Gundarina Alina Maslennikova Daniil Levintaner
Art Director Sergey Redin
Designers
Alexander Pachkin Sergey Redin Alexander Shibaev Alexandra Sharonina
Technical Designer Galina Chikunova