Profi.ru

Information service for selecting private specialists.

All profiles are verified, with guaranteed accuracy of information.

Challenge

PROFI.RU became the first service not just to aggregate listings, but to take responsibility for the information about every specialist. The branding needed to reflect the core promise of the service — not simply to find a contractor, but to find a professional you can trust with the job.

Corporate Branding
Logotype
Brand Identity
Brand Guidelines
Rebranding & Restyling

Solution

We brought the professional to the forefront — a person-as-function, someone who always completes the task and proves reliability through action rather than words. Such a character doesn’t need unnecessary decoration. This thinking led to the creation of a simple human/point symbol that became the foundation of the logo. The signature red became the key element of the identity — a distinctive mark of verified.