An international brand of household appliances. Using its parent company 3M’s latest technology, the brand creates professional cleaning tools, tailor-fit for all kinds of surfaces.
The goal Redesign the kitchen sponge series to highlight the differences between sponge types.
The solution The new strategy offers to switch from difficult, made-up names for the sponges, to a more direct communication of the purpose of each SKU. The new design literally names the sponges “soft”, “standart & “tough”, showing without any doubt which surface each one is good for. The main color of the packing is different for each sponge type and is actually the color of the scrub surface.