Profi.ru
Identity for a professional matching service
As a business grows, new products and challenges emerge, audiences evolve — yet the visual style and communication may remain in the past.
That is when the question of renewal arises: a light restyling or a deeper rebranding.
What’s the difference?
Rebranding and restyling pursue a similar goal — restoring relevance — but approach it differently.
Rebranding is a strategic transformation.
It may involve changes to:
- Strategy and positioning
- Communication approach
- Name
- Entire visual identity
- Brand values and philosophy
In essence, it is a new perspective on the company and its role in the market.
Restyling is about form.
It typically updates:
- Logo and graphic elements
- Typography
- Packaging design and/or other brand materials
The essence remains the same, but the brand looks contemporary and speaks to its audience in a clear, relevant way.
How we work
Rebranding
When it comes to rebranding, the process begins with depth.
- Audit the current brand, research the market and audience.
- Define strategy and positioning, articulate new meaning and objectives.
- Then develop a visual system and communication framework that support the renewed strategy.
Restyling
Restyling is a more focused process.
- Preserve the brand’s core while refreshing its visual expression: logo, identity, and brand materials.
- The primary goal is to modernize perception while maintaining recognition and continuity.
Cases
Beerman
Rebranding of a restaurant chain with an atmosphere of fun and communication
Dagomys
Packaging for Krasnodar herbal tea
Vilgud
Brand environment for the smart auto service chain
Get to know us!
Message us in any messenger, or fill out the form — and we’ll give you a call back
Discuss your project
