Vkusnyashki
Branding for marshmallows with chocolate spread — an everyday favorite treat
As a business grows, new products and challenges emerge, audiences evolve — yet the visual style and communication may remain in the past.
That is when the question of renewal arises: a light restyling or a deeper rebranding.
What’s the difference?
Rebranding and restyling pursue a similar goal — restoring relevance — but approach it differently.
Rebranding is a strategic transformation.
It may involve changes to:
- Strategy and positioning
- Communication approach
- Name
- Entire visual identity
- Brand values and philosophy
In essence, it is a new perspective on the company and its role in the market.
Restyling is about form.
It typically updates:
- Logo and graphic elements
- Typography
- Packaging design and/or other brand materials
The essence remains the same, but the brand looks contemporary and speaks to its audience in a clear, relevant way.
How we work
Rebranding
When it comes to rebranding, the process begins with depth.
- Audit the current brand, research the market and audience.
- Define strategy and positioning, articulate new meaning and objectives.
- Then develop a visual system and communication framework that support the renewed strategy.
Restyling
Restyling is a more focused process.
- Preserve the brand’s core while refreshing its visual expression: logo, identity, and brand materials.
- The primary goal is to modernize perception while maintaining recognition and continuity.
Cases
Gambini
Gambini rebranding — a line of cocktail liqueurs and aperitifs inspired by the spirit of an Italian summer.
Profi.ru
Identity for a professional matching service
Vilgud
Brand environment for the smart auto service chain
Get to know us!
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