Vzhik
Packaging for repellents that playfully defeat insects
Lenor is a well-known fabric conditioner brand from the Procter & Gamble portfolio.
Challenge
To develop retail materials for the new collection of natural fragrances, Lenor Naturals.
Solution
We designed multi-level constructions with unexpected silhouettes and die-cut natural elements. The Lenor collection is displayed within a scenic landscape of rolling hills and mountain rivers, creating an immersive retail environment that visually communicates natural freshness.
Project Team
- Project Leads Anna Gundarina
- Art Director Sergey Redin
-
Designers
Alexander Rebrov Nikolay Demin
- 3D Visualization Alexander Rebrov
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