Shiroi Gacho Case — Restaurant Branding

Innovative cleaning products from Japan. The micro-granule formula literally absorbs dirt from any surface.

Challenge

To create an identity and packaging that highlights the innovative formula and visually communicates cleaning efficiency.

Решение

Shiroi Gacho — literally translated as “white goose” — a Japanese symbol of purity and precision. We designed a contemporary goose positioned at the intersection of traditional Japan and modern urban culture.
The transparent packaging becomes the best way to showcase the micro-granules inside, while bold color choices make it vibrant and unmistakably Japanese.