Vzhik Case — Brand Development

Gentle in formula — ruthless to insects, yet safe for children.

Challenge

To create a friendly, family-oriented brand and packaging design.

Solution

We looked at the true nature of everyday repellents: we’re not exterminators — we simply want to be left alone and enjoy the summer. So the brand confidently tells insects: we are not food. And they leave us alone. For a while, of course.

Project Team

Project Lead Anna Gundarina
Art Director Alexander Pachkin
Illustration Alexander Pachkin
Designers
Alexander Pachkin Mikhail Popkov
3D Visualization Pavel Gubin

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