Vzhik
Packaging for repellents that playfully defeat insects
Challenge
To create the identity and packaging for the flagship line that would reflect its natural composition and Asian roots.
Solution
We united cosmetics and home care products under a single positioning: Korie as a set of natural essentials for everything that touches your body.
We created a clear brand face without additional sub-series segmentation, along with a structured packaging grid that visually separates only two major categories: cosmetics and home care. Each product is then designed individually, with its own color and an illustration representing its natural “core” ingredient.
Project Team
- Project Leads Ksenia Naletova
- Art Director Nikolay Demin
- Designer Nikolay Demin
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