Ballantine’s Work&Rock Case

Ballantine’s is an international whisky brand known for its musical character.

Challenge

To create a signature key visual reflecting the brand’s rock spirit.

Solution

We developed the idea of duality — the second personality we become after leaving work behind. We revealed the hidden rocker in each of us and adapted this concept across multiple formats and touchpoints.

Project Team

Project Leads
Irina Krzhizhanovskaya Natalia Bloshenkova
Art Director Sergey Redin
Designers
Alexander Pachkin Mikhail Popkov
Illustration Alexander Pachkin

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All cases

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