Brew’s Lee
Identity for an Asian brewery by restaurateur Denis Ivanov
In hotels, restaurants, and cafés, a brand lives not only in visuals — but in atmosphere, service, and details.
Guests intuitively read the character of a place through the space, presentation, navigation, and tone of communication.
If these elements aren’t brought together into one coherent system, the brand loses its character — and becomes hard to distinguish in a competitive market.
What is HoReCa branding?
HoReCa branding is the creation of a cohesive identity for a place, where visual style, communication, and guest experience work together. We help brands become recognizable, memorable, and alive — in the space, in the service, and in everyday interaction with guests.
What we do for HoReCa
- Guest experience research. We analyze the guest journey — from first contact to repeat visit. We identify decision points, expectations, and the moments that shape the brand impression.
- Brand and concept. We define the idea and character of the brand, taking into account the format, audience, and guest interaction scenarios.
- Visual system. We design the logo, identity, and key visual that work in the space and support the concept.
- Menus and brand touchpoints. Menus, wine and bar lists, packaging, navigation, and POS materials — with a focus on clarity, usability, and atmosphere.
- Spatial brand logic. We help connect the brand with the interior, presentation, and details so the environment works as a unified whole.
How we work
From venue format to a brand that works.
- Immersing into the project format — hotel, restaurant, or café — its goals and audience.
- Shaping the brand idea, defining character, mood, and the brand’s role for the guest.
- Creating the visual identity — key visuals and core touchpoints.
- Adapting it to the real environment — space, menu, service, and digital.
- Supporting implementation, helping the brand stay consistent and evolve over time.
Cases
Gerarnya
Identity for a neo-bistro by restaurateur Denis Ivanov and Gérard Depardieu
Beerman
Rebranding of a restaurant chain with an atmosphere of fun and communication
Krombacher Beer Kitchen
Identity for a fine-dining beer restaurant
Get to know us!
Message us in any messenger, or fill out the form — and we’ll give you a call back
Discuss your project
