“Southern vertical” Château de Talu
Labels for the “Southern vertical” wine collection
Challenge
To create a key visual uniting summer cocktails from different brands, with further adaptation across multiple touchpoints.
Solution
We identified the positioning nuances of each brand and aligned them with summer consumption scenarios that suit them best. The result is a modular composition that can be arranged in various ways while maintaining a cohesive summer mood poster — adaptable across formats and retail media.
Project Team
- Project Leads Lyudmila Rumyantseva
- Art Director Sergey Redin
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Designers
Alexander Shibaev Nikolay Demin
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