Brew’s Lee
Identity for an Asian brewery by restaurateur Denis Ivanov
A restaurant introducing authentic Chinese cuisine to Moscow residents and European tourists. It combines traditional Chinese cooking with a Western-inspired interior style.
Challenge
To reflect Chinese abundance and richness of flavor in the branding, presented with European minimalism.
Solution
The conciseness of the interior and food presentation is expressed through a clean typographic logo, complemented by just a few brand elements in a traditional Chinese style and a palette of earthy tones.
The authentic taste of the dishes takes center stage — without unnecessary decoration.
Project Team
- Project Lead Kira Polyanina
- Art Director Sergey Redin
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Designers
Mikhail Popkov Alexander Pachkin
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