Fruktolyot
Packaging for cereal bars with a spirit of adventure
“Dagomyschay” represents the oldest tea plantations in Russia.
What makes the brand distinctive is its blends enriched with carefully selected herbs.
Challenge
To redesign the packaging in order to highlight the unique flavor profiles and create a more refined brand image.
Solution
The key feature of the tea — its herbal blends and botanicals — was transformed into a series of engraving-style illustrations, creating a premium and “clean” visual language.
The illustrations and minimalist label design make the tea feel closer to loose-leaf or granulated varieties. Custom lettering in the logotype enhances the ощущение hand-crafted, carefully picked tea.
Each unique herbal blend is distinguished by its own color, illustration, and typography.
Enjoy your tea!
Project Team
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Project Leads
Anna Gundarina Alina Maslennikova Evgeniya Moshninova
- Art Director Alexander Pachkin
- Designers Alexander Pachkin
- Illustration, Lettering Tatiana Rassolenko
- 3D Visualization Pavel Gubin
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Technical Designers
Dmitry Abramkin Galina Chikunova
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