Dagomys
Packaging for Krasnodar herbal tea
Challenge
To develop naming, packaging structure, and design with a distinctive twist.
Solution
The concept is inspired by the well-known fable about the crow and the cheese. The packaging captures the happy moment at the beginning of the story, when the crow has obtained her “piece of cheese.” The beak can be lifted upward to reveal the outcome of the fable — the crow loses the desired cheese. To open the package, you pull the crow by the beak and take your own piece.
Project Team
- Project Lead Ksenia Naletova
- Art Director Sergey Redin
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Designers
Alexander Pachkin Sergey Redin
- Illustration, lettering Alexander Pachkin
- 3D visualization Pavel Gubin
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