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Привет, мы брендинговое агентство Редин

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redin

Call us: +7 903 969-55-69

24k1 Volokolamskoye Hwy, 9th Floor, Apt. 120, Moscow, 123182, Russia

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A line of block cheeses positioned in the premium grocery retail segment.

Challenge

To develop naming, packaging structure, and design with a distinctive twist.

Solution

The concept is inspired by the well-known fable about the crow and the cheese. The packaging captures the happy moment at the beginning of the story, when the crow has obtained her “piece of cheese.” The beak can be lifted upward to reveal the outcome of the fable — the crow loses the desired cheese. To open the package, you pull the crow by the beak and take your own piece.

Project Team

  • Project Lead Ksenia Naletova
  • Art Director Sergey Redin
  • Designers
    Alexander Pachkin Sergey Redin
  • Illustration, lettering Alexander Pachkin
  • 3D visualization Pavel Gubin

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Discuss your project
Discuss your project