A restaurant franchise that adapts the world’s bestselling recipes for the Russian taste. Each restaurant’s specialty is defined in the sub-brand: BEERMAN&pizza, BEERMAN&grill or any other.
Looking for the right atmosphere.
Adding the sub-brands that show each restaurant’s specialty – an important branding element for current and future restaurants.
BEERMAN is a complex system that includes restaurants, delivery and a take away service for foods of their own making. We tracked the user experience of the client in each of these services, to create a branding set for them all.
Pictograms used for delivery and take away show literal depictions of different cultures coming together.