• KROMBACHER BEERKITCHEN

  A collaboration of the German beer giant and Denis Ivanov, a famous Russian restaurateur, bringing together fine dining and the best traditional beer.

• The goal
  Create a co-branding identity to combine Krombacher’s tradition with Ivanov’s unique approach to food: signature recipes based on bestselling dishes from around the world.
   
  The solution
  The interior gives us a clue to incorporate some of Ivanov’s signature elements into print – high columns of thematic objects, located throughout each of his restaurants. These columns are modified into generative patterns, a visual metaphor of different drinks and foods, all coming together under one roof.

Pattern elements are derived from different forms of serving various beers. A minimal identity in shades of bronze and black promotes the atmosphere of fine dining.