• BEERMAN

  A restaurant franchise that adapts the world’s bestselling recipes for the Russian taste. Each restaurant’s specialty is defined in the sub-brand: BEERMAN&pizza, BEERMAN&grill or any other.

• The goal
  Rebrand the restaurants to incorporate their new positioning: your everyday restaurant – no special occasion required to visit your local BEERMAN. Create a full and easy-to-scale design system for the franchise.
   
  The solution
  We were looking for something to unite all BEERMAN restaurants, if it was not their cuisine. We soon found that it was the atmosphere of friendship, of conversation over a nice meal, whether it was grill, pizza or Russian dumplings. The identity was formed on the 2 letters E, facing each other in friendly conversation.

Looking for the right atmosphere.

Adding the sub-brands that show each restaurant’s specialty – an important branding element for current and future restaurants.

BEERMAN is a complex system that includes restaurants, delivery and a take away service for foods of their own making. We tracked the user experience of the client in each of these services, to create a branding set for them all.

Pictograms used for delivery and take away show literal depictions of different cultures coming together.