• ROCA

  A famous Spanish sanware brand, widely known on the Russian market. Roca sanware can be easily found in every other office, mall or apartment. On the other hand – we have shops and showrooms throughout Russia, of various shapes, sizes and square footage, that sell and display the brand’s products.

• The goal
  Create guidelines for brand zone design, easy to work with and implement in various showrooms in different cities.
   
  The solution
  A plug-and-play brand zone design system, composed of standard demo-modules. Each module is created for one of the brand’s product types (sinks, tubs, bathroom furniture, etc) and comes in Roca’s signature black with a touch of wood and stone textures.

  Blocks come together like Lego to allow almost any combination a showroom would need.

Infopanels were designed as inserts with data on a specific product or collection. It is easily mounted and taken off any module. New collection to show? Just mount the products along with a new infopanel.

Last but not least – side panels with brand visuals, to finish the look. Easy to mount on the side of any module.

The project was completed with a thorough guidebook, showing all elements and describing the 5 simple steps to work with them.