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WOK STYLE
A Chinese restaurant close to the center of Moscow aimed at local residents and European tourists. Combines traditional Chinese cuisine with a contemporary Western interior.
- The goal
The branding must show Chinese authenticity served with a minimalistic European approach.
The solution
The minimalistic interior shows in a simple font-based logo, with an addition of only several other visual elements created in a traditional Chinese style, as well as an earthy palette.
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