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SHIROI GACHO
Shiroi Gacho is an innovative brand of housekeeping detergents. The unique Japanese formula introduces microgranules that provide the best possible cleaning.
- The goal
Create a packing design that would highlight the innovative formula and its efficiency.
The solution
The name Shiroi Gacho is Japanese for «white goose» – a symbol of tidiness and clarity. The logo shows a contemporary “goose”, in a style where Japanese tradition meets modern urban culture.The package design was kept simple, but not blank, highlighting the microgranules inside. As all Japanese things, it attracts attention, so that in a modern, clean home one would rather show such a detergent, than hide it.
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