A web service and app that helps locate, rate, and connect to local professional.
The goal PROFI.RU is the first service not only to create a database of experts, but to personally validate each profile. The branding should reflect the service’s mission – not just to find a contractor, but to find a professional, whom you could trust with your task.
The solution The branding revolves around the icon of a professional person, a functional person, stripped of all other clutter, with only his professional, clear side front and center.
Deep red became the main and only brand color, as an attribute of real, validated professionals.