Create a name, branding and package with a twist that would appeal to premium retail audiences.
The idea is inspired by the famous Aesopian tale of the fox and the crow.
The package depicts the crow’s lucky moment at the beginning of the story. The beak can be lifted, showing the climax of the story – losing the much-desired cheese. Once the pack is bought, pull the beak to open the box, and claim your cheese!
Apart from a naming and graphic solution, we also developed a package die-cut easily fit for mass-production.